Marketing & Lead Generation
Facebook Ads se Leads Kaise Laaye
1 min read
Facebook ads — sab try karte hain, kum succeed karte hain. Kyun? Wrong targeting, wrong creative, wrong funnel. Yeh guide usse fix karti hai.
Step 1: Audience Targeting
- Age: 28-50 (primary property buying age band)
- Location: 50km radius of target city, plus metros where potential investors live
- Interests: Real estate, home buying, investment, SIP/mutual funds
- Behaviors: Recently moved, looking for homes (Facebook behavioral data)
- Lookalike: Upload your past buyer contacts — Facebook finds similar profiles
Step 2: Ad Creative Types That Work
- Video tour of project (15-30 seconds) — best performing format
- Before/after area development images
- ROI calculation infographic — "₹40L investment = ₹23,000/month rental"
- Client testimonial video — trust builder
Step 3: Landing Page
Don't send Facebook leads to your website homepage. Create a specific landing page: Project name + key benefit headline + 3 bullet USPs + lead form (name + phone, nothing more). Fewer fields = more submissions.
Step 4: Follow-up Immediately
Lead conversion rate drops 10x if response time exceeds 1 hour. Set up instant WhatsApp message auto-reply when form submitted. Call within 30 minutes.
Budget Reality
₹3,000-5,000/month can generate 20-50 leads. Not all convert. But at 2% conversion and ₹1.5L average commission — 1 deal from 50 leads = 10x ROI on ad spend. Math works.
Looking for a home?
Tell us your budget and preferred area — an advisor will call you.
