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Investment & ROI

Pre-launch Investment: Risk ya Reward?

1 min read

"Pre-launch price" — developers ki sabse attractive marketing line. ₹200/sq ft discount, free parking, subvention scheme. Lekin should you bite? Real analysis.

What Pre-launch Actually Means

Developer ne project RERA register nahi kiya abhi. Technically, collecting advance before RERA = illegal. Legal pre-launch = Expression of Interest (EOI) after RERA filing. Real discount comes post-RERA from early-stage launch pricing.

Pre-launch Ke Risks

  • If RERA approval nahi aata — paisa phas sakta hai
  • Project plan change ho sakta hai — floor, layout, amenities
  • Developer financial issues pre-RERA = very difficult recovery
  • Longer delivery timeline than promised

Pre-launch Ka Real Reward

Legitimate pre-launch (post-RERA filing) from established developer can give 10-15% price advantage. Developer needs early bookings — he gives real discount. By launch price, this 10-15% advantage is already your unrealized gain.

How to Do Pre-launch Right

  • Only if RERA number exists — verify on portal
  • Only with developers who have delivered 2+ projects in same city
  • Get written agreement with refund clause
  • Amount: Not more than 10% before allotment letter

Pre-launch = high reward potential, high risk. Mature developers + RERA compliance = reward. Unknown developers + no RERA = pure risk.

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